Apple Leverages AI for App Store Tags, Boosting Discoverability

Jun 11, 2025
TechCrunch
Article image for Apple Leverages AI for App Store Tags, Boosting Discoverability

Summary

Apple employs AI to generate tags for apps on the App Store, enhancing discoverability, with human oversight ensuring accuracy, allowing developers to manage and deselect tags through App Store Connect.

Key Points

  • Apple announces it will use AI to generate tags for apps on the App Store to improve discoverability
  • The AI-generated tags will be human-reviewed before being applied to apps
  • Developers can manage and deselect tags for their apps on App Store Connect

Tags

Read Original Article