AI-Generated 'Band' Velvet Sundown Reveals Itself as Artistic Hoax

Jul 01, 2025
Rolling Stone
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Summary

An AI-generated 'band' called Velvet Sundown, which amassed over 500,000 monthly Spotify listeners, reveals itself as an artistic hoax using Suno's AI platform to generate songs and maintain a consistent singer's voice, exploring how 'fake' content can have significant impact in internet culture.

Key Points

  • Velvet Sundown, a mysterious 'band' that gained over 500,000 monthly Spotify listeners, is an 'art hoax' that used AI platform Suno to generate songs
  • A spokesperson admits the band employed Suno's 'Persona' feature to maintain a consistent singer's voice across tracks
  • The stunt aimed to explore how 'things that are fake have sometimes even more impact than things that are real' in today's internet culture

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