ChatGPT Boosts News Site Referrals, Traffic Still Declines
Summary
While ChatGPT drives referral traffic to news sites, overall organic visits plummet, prompting publishers to explore paywalls and new revenue streams as AI disrupts their industry.
Key Points
- ChatGPT referrals to news sites grow but fail to offset declines in search traffic.
- Organic traffic to news sites drops from over 2.3 billion visits to under 1.7 billion.
- News publishers experiment with paywalls and alternative monetization as AI impacts their business model.