Delta Embraces AI Pricing: 20% of Fares to be Personalized by 2025
Summary
Delta Air Lines embraces AI pricing, aiming for 20% of fares to be personalized by 2025, up from 3% currently, raising privacy concerns over potential price discrimination.
Key Points
- Delta moves toward eliminating set fares in favor of AI-determined personalized pricing
- Delta plans for 20% of ticket prices to be AI-determined by end of 2025, up from 3% currently
- Privacy advocates raise concerns about potential for price discrimination and 'hacking brains'