Netflix Embraces Generative AI for Shows, Films, and Ads
Summary
In a groundbreaking move, Netflix incorporates generative AI into its production pipeline, utilizing it to create a building collapse scene for the Argentine show 'El Eternauta' 10 times faster, and plans to introduce interactive AI-powered ads by late 2025.
Key Points
- Netflix starts using generative AI in its shows and films
- AI used to create a building collapse scene in Argentine show 'El Eternauta', completing it 10x faster than traditional methods
- Netflix aims to roll out interactive AI-powered ads in the second half of 2025