Google AI Summaries Discourage Clicks, Users Prefer Browsing Over Source Links
Summary
Google's AI summaries discourage users from clicking source links, as they prefer browsing over visiting cited websites like Wikipedia, YouTube, and Reddit, with government sites appearing more frequently than in regular searches.
Key Points
- Google users are less likely to click on links when an AI summary appears in search results
- Users rarely click on the sources cited in AI summaries, opting to continue browsing or end their session instead
- The most frequently cited sources in AI summaries are Wikipedia, YouTube, and Reddit, with government websites appearing more often than in standard search results