Small Businesses Embrace AI, Automation to Thrive Amid Challenges

Jul 23, 2025
Salesforce
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Summary

Small businesses are leveraging AI, automation, and secure data practices to streamline operations, personalize customer experiences, manage growth with lean teams, and thrive amid economic shifts and rising expectations, embracing trusted technologies to simplify workflows and create seamless omnichannel engagement.

Key Points

  • Small businesses face challenges like economic shifts, rising customer expectations, adopting AI responsibly, maintaining customer trust, managing growth with lean teams, standing out in crowded markets, and scaling engagement across channels.
  • Solutions include prioritizing operational efficiency, using AI-powered CRM for personalization, adopting trusted AI to support teams, investing in secure data practices, automating busywork, using AI marketing tools, and creating seamless omnichannel experiences.
  • The right strategy and tools help small businesses overcome challenges, simplify tech stacks, unify data through CRM, automate tasks with AI, and build human customer experiences.

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