YouTube expands teen safeguards with AI age estimation

Jul 31, 2025
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Summary

YouTube employs AI age estimation to extend safeguards for teens, providing age-appropriate experiences like disabling personalized ads and limiting repetitive content for users identified as under 18 based on viewing patterns and account signals.

Key Points

  • YouTube is extending its built-in protections to more US teens using machine learning age estimation
  • The system uses AI to determine if a user is over or under 18 based on viewing patterns and account signals
  • For users identified as under 18, YouTube will apply age-appropriate experiences like disabling personalized ads and limiting repetitive content

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