Delta Denies AI-Driven Personalized Ticket Pricing for Passengers
Summary
Delta Air Lines affirms it does not use AI to set personalized ticket prices for passengers based on their personal data, denying allegations of individualized fare targeting and clarifying that its pricing considers only factors like demand, fuel costs, and competition.
Key Points
- Delta Air Lines assures U.S. lawmakers it will not use AI to set personalized ticket prices for passengers based on their personal data
- The airline says it has never used, tested or planned to use AI to target customers with individualized fares
- Delta says its ticket pricing does not take into account personal data, only factors like demand, fuel costs and competition