AI Escalates Competition: Creators Face Leverage Paradox

Aug 26, 2025
Indie Hackers
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Summary

AI has escalated competition by decreasing effort, creating a leverage paradox where creators must 'hundred-shot' their work through iteration and offer unique perspectives to stand out as 'purple cows' and stay competitive.

Key Points

  • New technologies decrease effort but increase competition, creating a leverage paradox.
  • AI has turned the staircase of effort into an escalator, but everyone must climb higher to stay competitive.
  • To win with AI, creators must 'hundred-shot' their work by iterating and refining, and be 'purple cows' by standing out with unique perspectives.

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