NBA Embraces GenAI for Multilingual Game Highlights Commentary

Apr 06, 2025
WSC Sports
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Summary

The NBA utilizes GenAI technology from WSC Sports to generate automated multilingual voice-over commentary for game highlights, achieving over 75% viewer completion rates in French, Portuguese, and Spanish, with plans to expand to more languages and AI content creation applications.

Key Points

  • NBA uses WSC Sports' GenAI technology to automate voice-over commentary for game highlights in multiple languages
  • The AI solution delivers automated voice-overs in French, Portuguese, and Spanish with over 75% viewer completion rates
  • NBA plans to expand the technology to additional languages and explore new applications for AI-driven content creation

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