Luma AI, Adobe Unveil Ray3: Groundbreaking AI Video Model Revolutionizes Filmmaking

Sep 19, 2025
The Hollywood Reporter
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Summary

Luma AI and Adobe unveil Ray3, a groundbreaking AI video model that revolutionizes filmmaking by providing more realistic, cinematic AI-generated video, with Adobe Firefly customers gaining access to unlimited AI-assisted video for 2 weeks.

Key Points

  • Luma AI partners with Adobe to release Ray3, a new generative video model
  • Adobe Firefly customers gain access to unlimited AI-assisted video for 2 weeks
  • Ray3 aims to provide more realistic, cinematic AI-generated video for studios and filmmakers

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