Zalando Uses AI Digital Twins to Generate 70% of Fashion Campaign Content in 24 Hours
Summary
Fashion giant Zalando revolutionizes content creation by using AI digital twins to generate 70% of campaign assets in just 24 hours, creating high-fidelity 3D model replicas that enable rapid trend-to-delivery production while offering models global opportunities without geographical limitations.
Key Points
- Zalando pilots digital twins technology with partner ORENDT STUDIOS, creating high-fidelity 3D replicas of real models to produce fashion content more efficiently while maintaining quality and authenticity
- The company reports that approximately 70% of editorial campaign assets were AI-generated in Q4 2024, enabling content production from trend identification to delivery within 24 hours
- Digital twins allow the same model to appear across multiple channels from inspirational campaigns to product pages, providing customers with a more connected shopping experience while offering models global opportunities with fewer geographical constraints