Meta AI Conversations Will Shape Facebook and Instagram Ads Starting December 2025
Summary
Meta will begin using conversations with its AI chatbot to personalize ads and content recommendations on Facebook and Instagram starting December 16, 2025, affecting over 1 billion monthly users who discuss topics like hobbies and interests with the AI assistant.
Key Points
- Meta announces it will use interactions with Meta AI to personalize content and ad recommendations across Facebook and Instagram starting December 16, 2025
- Over 1 billion people use Meta AI monthly, and conversations about topics like hiking will influence recommendations for related groups, posts, and ads
- Users maintain control through existing tools like Ads Preferences and feed controls, while sensitive topics such as health, religion, and political views remain excluded from ad targeting