Perplexity CEO Announces Browser Will Track All User Activity to Build Profiles for Hyper-Personalized Ads
Summary
Perplexity CEO reveals the company's new Comet browser will track users' entire online activity to create detailed profiles for selling hyper-personalized ads, launching in May alongside partnerships with Motorola and potential Samsung deals to challenge Google's dominance.
Key Points
- Perplexity CEO Aravind Srinivas announces the company's browser will track all user online activity outside its app to build detailed user profiles for selling hyper-personalized advertisements
- The browser named Comet launches in May after previous setbacks, with Srinivas explaining that work-related AI queries alone don't provide enough personal data for effective ad targeting
- Perplexity partners with Motorola to pre-install its app on Razr series phones and holds talks with Samsung as part of its strategy to compete directly with Google's data collection model