OpenAI Acquires AI Finance App Roi in Acqui-Hire Deal as CEO Joins Company

Oct 06, 2025
TechCrunch
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Summary

OpenAI acquires AI finance app Roi in an acqui-hire deal, bringing CEO Sujith Vishwajith aboard while shutting down the personalized investment platform on October 15 as part of its strategy to expand consumer AI applications beyond API services.

Key Points

  • OpenAI acquires Roi, an AI-powered personal finance app, in an acqui-hire deal where only CEO Sujith Vishwajith joins OpenAI while the company shuts down operations on October 15
  • Roi specialized in creating personalized financial experiences by aggregating users' investment portfolios and providing AI-powered insights tailored to individual communication preferences and risk profiles
  • The acquisition aligns with OpenAI's strategy to expand personalized consumer AI applications, joining recent products like Pulse for personalized news and Sora app as the company builds end-user applications beyond API services

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