Adobe Launches Three New B2B AI Agents to Target Decision Makers and Accelerate Sales
Summary
Adobe unveils three new B2B AI agents - Audience Agent, Journey Agent, and Data Insights Agent - designed to help marketers identify decision makers, orchestrate targeted campaigns, and analyze customer data to accelerate sales cycles and close deals faster.
Key Points
- Adobe launches specialized B2B AI agents including Audience Agent, Journey Agent, and Data Insights Agent to help marketers identify decision makers, orchestrate campaigns, and analyze customer data across multiple channels
- The new agents address B2B sales complexity by cutting through account data and noise to target buying committees, personalize experiences, and accelerate deal closure for business customers
- Adobe plans additional B2B agents including Account Qualification Agent and Brand Concierge to further automate prospect evaluation and provide conversational product recommendations for casual browsers