Former Apple CEO Sculley Calls OpenAI Apple's 'First Real Competitor' in Decades as Jony Ive Joins AI Startup

Oct 12, 2025
Business Insider
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Summary

Former Apple CEO John Sculley declares OpenAI Apple's first real competitor in decades as the iPhone maker struggles with AI innovation, while ex-design chief Jony Ive joins the ChatGPT creator through a $6 billion startup acquisition, potentially revolutionizing AI hardware design.

Key Points

  • Former Apple CEO John Sculley declares OpenAI represents Apple's 'first real competitor' in decades, citing AI as not being a particular strength for the tech giant
  • Sculley states Apple needs to transition from the apps era to the agentic era, where smart agents replace multiple applications and enable subscription-based business models
  • Former Apple design chief Jony Ive joins OpenAI through a $6 billion acquisition of his startup, potentially bringing his iPhone and iPad design expertise to large language models

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