Pinterest Launches New Tools to Combat AI-Generated Content Flooding Platform

Apr 30, 2025
TechCrunch
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Summary

Pinterest rolls out new detection tools and user controls to combat the flood of AI-generated content overwhelming its platform, introducing labels for AI-modified images and a 'see fewer' option that lets users reduce artificial pins in beauty and art categories after widespread complaints about declining content quality.

Key Points

  • Pinterest announces new tools to combat AI-generated content flooding its platform, including labels for AI-modified images and detection systems using metadata analysis and proprietary classifiers
  • The platform introduces a 'see fewer' option allowing users to reduce AI-generated pins in categories like beauty and art, with plans to expand to other content areas
  • The move responds to user complaints about 'AI slop' degrading the platform experience, as Pinterest aims to restore balance between AI and human-created inspirational content

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