Israeli AI Company Lightricks Launches LTX-2 Video Generator, Creating 4K Videos with Audio at One-Tenth the Cost of OpenAI's Sora
Summary
Israeli AI company Lightricks launches LTX-2, a revolutionary video generator that creates 4K videos with synchronized audio from text prompts at one-tenth the cost of OpenAI's Sora, targeting the massive $600 billion global video production market.
Key Points
- Israeli AI company Lightricks unveils LTX-2, a generative video model that creates 4K videos with synchronized audio from text prompts in seconds, directly competing with OpenAI's Sora 2 and Google's Veo 3.1
- LTX-2 operates at one-tenth the cost of major competitors with 40% lower operating costs, runs on consumer-grade computers, and offers three performance modes from laptop-optimized to cinematic quality
- The company targets the $600 billion global video production market through a three-tier business model including licensing to organizations, API access for developers, and consumer tools for creators