Microsoft Launches Mico AI Companion to Challenge ChatGPT with More Personal, Human-Centered Approach

Oct 24, 2025
Axios
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Summary

Microsoft launches Mico, a new AI companion designed to be more personal and human-centered than existing chatbots, as the tech giant challenges ChatGPT's dominance with help from former Google DeepMind co-founder Mustafa Suleyman.

Key Points

  • Microsoft launches Mico, a new AI companion designed to be more personal and human-centered than its productivity-focused Copilot
  • Mustafa Suleyman leads the development, bringing experience from co-founding Google DeepMind and Inflection's emotionally intelligent chatbot Pi
  • The launch reflects Microsoft's strategy to compete with ChatGPT's friendliness while navigating its complicated partnership with OpenAI

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