AI Pricing Algorithms Drive Up Prices Without Explicit Collusion, New Study Reveals

Oct 22, 2025
Quanta Magazine
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Summary

New research reveals that AI pricing algorithms automatically drive up consumer prices through learned retaliation against competitors without any explicit collusion, creating a regulatory nightmare as traditional anti-trust laws cannot address this algorithmic price-fixing that requires no communication between companies.

Key Points

  • Researchers discover that simple pricing algorithms can drive up prices even without explicit collusion, as algorithms learn to retaliate against competitors who cut prices through trial and error
  • A new study proves that seemingly benign 'no-swap-regret' algorithms can still yield high prices when competing against basic nonresponsive strategies that randomly set prices
  • Regulators face challenges addressing algorithmic price-fixing since traditional anti-collusion laws target explicit agreements, but algorithms can achieve the same results without communicating or making threats

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