Cameo Sues OpenAI Over 'Cameo' Name in Sora's Deepfake Feature, Alleges Trademark Infringement

Oct 29, 2025
The Verge
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Summary

Cameo sues OpenAI in federal court for trademark infringement, claiming the AI company's use of 'cameo' in Sora's deepfake feature deliberately confuses consumers and damages their brand by associating it with artificial content.

Key Points

  • Cameo files a trademark infringement lawsuit against OpenAI in California federal court over the use of 'cameo' in Sora's deepfake avatar feature
  • Cameo alleges OpenAI intentionally selected the name to confuse consumers and associate Cameo's brand with 'hastily made AI slop and deepfakes'
  • OpenAI disputes the claims and argues no one can claim exclusive ownership over the word 'cameo' while Cameo seeks monetary damages and a court order blocking the term's use

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