Apple Pays Google $1 Billion Annually for Custom AI Model to Power Upgraded Siri
Summary
Apple strikes massive $1 billion annual deal with Google to power upgraded Siri using custom Gemini AI model with 1.2 trillion parameters, launching next spring as the tech giant races to catch up in artificial intelligence competition.
Key Points
- Apple plans to use a custom version of Google's Gemini AI model to power its upgraded Siri, paying Google approximately $1 billion annually for access to the technology
- The custom Gemini model will use 1.2 trillion parameters and run on Apple's Private Cloud Compute servers to generate summaries and perform planning tasks, far exceeding the 150 billion parameters of current Apple Intelligence
- The new AI-powered Siri is set to launch next spring as Apple scrambles to catch up after delaying the rollout, though the company continues developing its own AI technology to potentially replace Gemini in the future