Snap Revenue Growth Slows to 9% After Technical Glitch Causes Ads to Run at Discounted Rates
Summary
Snap's revenue growth plummets to just 9% at $1.35 billion after a technical glitch causes ads to run at heavily discounted rates, while the company struggles with flat monetization despite gaining 469 million daily users.
Key Points
- Snap reports Q2 2025 revenue growth of 9% to $1.35 billion, marking its slowest growth in over a year due to a technical glitch that allowed ads to run at significantly discounted rates
- Daily active users climb 9% to 469 million with strong engagement metrics, as TikTok-style Spotlight content now accounts for over 40% of total time spent on the platform
- Snap's monetization struggles become apparent as global average revenue per user remains flat at $2.87 while competitors like Meta, Google, and Reddit post stronger ad revenue growth