TikTok Rolls Out AI Content Controls and $2M Literacy Fund as Platform Tackles Artificial Intelligence Concerns

Nov 20, 2025
TechCrunch
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Summary

TikTok launches new AI content controls allowing users to filter artificial intelligence-generated videos from their feeds while introducing invisible watermarking technology and investing $2 million in AI literacy education partnerships.

Key Points

  • TikTok launches a new setting that allows users to control how much AI-generated content appears in their For You feed through the Manage Topics tool
  • The platform introduces invisible watermarking technology that only TikTok can read to better detect and label AI-generated content, preventing removal when content is re-uploaded
  • TikTok announces a $2 million AI literacy fund partnering with organizations like Girls Who Code to create educational content about AI safety and literacy

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