Google Launches Ads in AI Mode After Year of Ad-Free Experience

Nov 28, 2025
BleepingComputer
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Summary

Google introduces sponsored advertisements to its AI Mode answer engine after providing one year of ad-free experience, placing labeled ads at the bottom of AI responses while maintaining citations in the sidebar as users grow comfortable with the interface.

Key Points

  • Google begins rolling out ads in AI Mode, its answer engine feature that has been available for free for a year
  • The sponsored ads appear at the bottom of AI answers with required labeling, while citations display in the right sidebar
  • Google previously avoided ads in AI Mode to maintain user experience but now introduces them as users become more accustomed to the interface

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