OpenAI Tests Ads in ChatGPT Android App as Platform Eyes Google's Search Ad Revenue
Summary
OpenAI begins testing advertisements within ChatGPT's Android app beta, targeting Google's lucrative search ad market with features like 'search ads carousel' that could leverage the platform's 800 million weekly users and 2.5 billion daily prompts for highly personalized advertising experiences.
Key Points
- OpenAI is internally testing ads inside ChatGPT's Android app beta version, with references to 'search ad' and 'search ads carousel' features discovered in the code
- The advertising feature will initially be limited to the search experience only, potentially disrupting the web economy as ChatGPT may know more about users than Google for personalized targeting
- ChatGPT currently has approximately 800 million weekly users handling 2.5 billion prompts daily, providing a massive user base that could make advertising highly successful