Meta Poaches Apple's Top UI Designer to Lead AI-Powered Smart Glasses Division

Dec 03, 2025
TechCrunch
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Summary

Meta hires Apple's top UI designer Alan Dye to lead a new Reality Labs creative studio developing AI-powered smart glasses and VR headsets, as Zuckerberg's company aggressively recruits talent from competitors to challenge Apple and OpenAI in the emerging AI consumer device market.

Key Points

  • Meta hires Alan Dye, Apple's user interface design executive of the last decade, to lead a new creative studio within Reality Labs focused on AI features for smart glasses and VR headsets
  • Zuckerberg announces the new studio will combine design, fashion, and technology teams to treat intelligence as a design material for next-generation products and experiences
  • This recruitment follows Meta's pattern of poaching talent from competitors including OpenAI researchers, as the company pushes to compete in the AI and consumer device markets

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