Meta's AI Surge: 500M Users, Ad Boost, and Metaverse Dreams
Summary
Meta's AI tools like Meta AI and Image Generator are gaining popularity, boosting ad conversions, while the company pursues AI advancements like an AI-powered search engine to fuel its metaverse ambitions, contributing to a 19% revenue surge in Q3.
Key Points
- Meta's AI tools like Meta AI and Image Generator are gaining traction with users and advertisers, with Meta AI nearing 500 million monthly active users and advertisers using Image Generator seeing a 7% increase in conversions
- Meta's revenue grew 19% year-over-year to $40.59 billion in Q3, with advertising metrics like ad impressions and average price per ad showing healthy demand
- Meta is focusing on improving its AI capabilities, including developing an AI-powered search engine to compete with Google and Microsoft, as it pursues its long-term vision of realizing the metaverse