Disney Invests $1 Billion in OpenAI, Licenses Star Wars and Marvel Characters for AI Video Generator
Summary
Disney invests $1 billion in OpenAI and licenses iconic Star Wars, Pixar, and Marvel characters for the Sora AI video generator, marking Hollywood's major embrace of artificial intelligence technology with fan-requested content launching in early 2026 on Disney+.
Key Points
- Disney invests $1 billion in OpenAI and licenses Star Wars, Pixar, and Marvel characters for use in the Sora AI video and image generator
- The partnership allows Sora and ChatGPT Images to generate fan-requested videos using Disney characters starting in early 2026, with select content streaming on Disney+
- This deal represents a major shift in Hollywood's embrace of generative AI technology despite ongoing industry concerns about creative jobs and intellectual property rights