HubSpot Founder Reveals New AI-Era SEO Strategy as ChatGPT Threatens Google Search Dominance
Summary
HubSpot founder Dharmesh Shah unveils Answer Engine Optimization (AEO), a revolutionary SEO strategy designed to get businesses cited in ChatGPT responses as AI threatens Google's search dominance, while warning about hidden risks of low-quality AI content damaging rankings.
Key Points
- HubSpot Founder Dharmesh Shah discusses AEO (Answer Engine Optimization), a new SEO strategy for the AI era focused on getting cited when people ask ChatGPT for recommendations instead of using Google
- Shah explains how to structure content to appear in AI answers and warns about the hidden risks of low-quality AI content affecting search rankings
- The conversation covers effective use of AI agents as teammates and predictions about a coming 'AI App Store' for AI agents and applications