Fashion Brands Spark Viral Debate Using AI-Generated Models in Vogue Campaigns
Summary
Fashion brands including Guess ignite viral controversy by featuring AI-generated models in Vogue campaigns, with critics demanding boycotts over concerns about job displacement and unrealistic beauty standards while companies defend the cost-effective practice that industry experts predict will rapidly expand throughout fashion.
Key Points
- Fashion brands including Guess are using AI-generated models in major magazine advertisements, sparking viral debate after campaigns appear in Vogue featuring digitally created women instead of real models
- Critics express concern that AI models threaten real modeling jobs and create unrealistic beauty standards, with some calling for boycotts while brands defend the practice as more efficient and cost-effective
- Industry experts predict AI model use will expand rapidly across fashion, though they argue real models will remain valuable for their personalities and authentic consumer connections