Instagram Chief Predicts AI Content Will Dominate, Calls for Camera-Based Verification System
Summary
Instagram chief Adam Mosseri predicts AI content will dominate social media so completely that platforms should abandon detecting fake material and instead focus on cryptographically verifying authentic camera-captured images, while urging creators to embrace raw, unflattering photos to prove their content is real.
Key Points
- Instagram chief Adam Mosseri predicts AI content will become so dominant that platforms should focus on fingerprinting real media rather than trying to identify fake content
- Mosseri suggests camera manufacturers should cryptographically sign images at capture to create verification chains, as current AI detection methods are proving unreliable
- The Instagram head recommends creators use more raw and unflattering images to prove authenticity, declaring the era of polished square photos dead