Amazon Develops AR Smart Glasses 'Jayhawk' to Challenge Meta's Market Dominance by 2027
Summary
Amazon unveils 'Jayhawk' AR smart glasses featuring full-color displays, cameras, and speakers, targeting a late 2026 launch to challenge Meta's commanding 73% market share in the rapidly growing smart eyewear industry.
Key Points
- Amazon develops smart glasses called Jayhawk to compete with Meta's Ray-Ban glasses, scheduled for release in late 2026 or early 2027
- The consumer glasses will feature AR capabilities, speakers, microphone, camera, and full-color display for navigation, social media notifications, music, and photos
- Meta currently dominates the smart glasses market with 73% global market share and over 2 million Ray-Ban Meta glasses sold since October 2023