LEGO Unveils Revolutionary SMART Play Platform That Brings Brick Creations to Life Without Screens

Jan 06, 2026
LEGO.com
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Summary

LEGO launches groundbreaking SMART Play platform in March 2026, featuring intelligent bricks with over twenty patented technologies that make Star Wars creations respond with realistic sounds and character interactions without requiring any screens.

Key Points

  • LEGO Group unveils LEGO SMART Play, a revolutionary interactive platform featuring the LEGO SMART Brick with over twenty patented technologies that brings LEGO creations to life without screens
  • The system launches March 1st, 2026 with three Star Wars-themed sets that include SMART Minifigures and SMART Tags enabling real-time responses like lightsaber sounds, engine noises, and character interactions
  • LEGO SMART Play represents the most significant evolution in the LEGO System since 1978, featuring advanced sensors, accelerometers, and wireless charging while remaining compatible with existing LEGO elements

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