Ford Launches AI Voice Assistant This Year, Plans Level 3 Self-Driving by 2028 Amid EV Profit Struggles
Summary
Ford unveils plans to launch an AI voice assistant this year and introduce Level 3 hands-free, eyes-off autonomous driving by 2028, as the automaker scrambles to cut costs and develop profitable electric vehicles after canceling the unprofitable F-150 Lightning.
Key Points
- Ford announces its AI-powered voice assistant will launch later this year as part of the company's strategy to develop core technology in-house to reduce costs and maintain greater control
- The automaker plans to introduce Level 3 autonomous driving capabilities in 2028, featuring hands-free and eyes-off functionality as part of its Universal Electric Vehicle platform launching in 2027
- Ford faces pressure to create more affordable EVs after its electric Mustang and F-150 Lightning failed to generate profits, leading to the recent cancellation of the Lightning amid cooling EV sales