Amazon Launches Alexa+ AI Assistant on 97% of 600 Million Devices, Prioritizes Prime Members
Summary
Amazon deploys Alexa+, its advanced generative AI assistant with expressive voices and task automation capabilities, to 97% of its 600 million devices, giving tens of millions of Prime members early access to compete with ChatGPT and Claude.
Key Points
- Amazon announces that 97% of its over 600 million shipped devices can support Alexa+, its generative AI assistant that offers more expressive voices and AI agents for tasks like calling Uber or ordering food
- Tens of millions of customers now have access to opt into Alexa+, with Amazon focusing on rolling out the AI platform to all Prime members first before a general release
- Amazon VP Daniel Rausch positions Alexa+ as one of the foundational AI assistants, leveraging existing customer familiarity and the ambient home presence to compete against other AI platforms like ChatGPT and Claude