Cloudflare Acquires UK AI Data Marketplace Human Native to Build Developer Tools for Content Monetization

Jan 15, 2026
CNBC
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Summary

Cloudflare acquires UK-based AI data marketplace Human Native to develop new developer tools that enable fair transactions between AI creators and content providers, expanding the company's mission to revolutionize internet content monetization through transparent data access channels.

Key Points

  • Cloudflare acquires Human Native, a UK-based AI data marketplace that manages transactions between developers and content creators
  • The deal helps Cloudflare build tools for AI developers to find, access and purchase high-quality data through fair and transparent channels
  • Cloudflare declines to disclose financial terms of the acquisition as the company expands its mission to reshape content monetization on the internet

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