Wix Restructures Engineering Teams Around AI-Generated Code, Creates New 'xEngineer' Roles
Summary
Wix restructures its engineering teams into a single AI-native guild where new 'xEngineers' focus on system design while artificial intelligence generates most production code, marking a fundamental shift away from traditional programming roles toward end-to-end ownership and architecture-first approaches.
Key Points
- Wix plans to restructure its engineering teams into a single Engineering Guild with AI-native 'xEngineers' who focus on system design and architecture while artificial intelligence generates most production code
- The company expects AI to drive a fundamental structural shift in engineering work, moving away from traditional stack-centric specialization toward end-to-end ownership and design-first approaches
- Wix acknowledges uncertainty about workforce impacts and career changes, planning a gradual rollout starting with training programs while broader hiring and organizational changes remain undefined