AI Takes Over Advertising as 90% of Brands Embrace Generated Commercials While Others Resist

A massive shift rocks the advertising industry in 2026 as 90% of brands embrace AI-generated commercials that cost just $2,000 to produce, while a growing resistance movement of companies like Aerie and Polaroid capitalizes on consumer demand for authentic human-made content.

• 2026 marks a turning point as AI-generated commercials and marketing content become widespread, with studies showing 90% of advertisers using or planning to use generative AI for video ads
• Major brands like Coca-Cola, Nestlé, and Mondelez are adopting AI advertising despite mixed consumer reactions, with production costs dropping dramatically - one NBA finals commercial cost only $2,000 to produce using Google's Veo 3
• A resistance movement emerges as some brands like Aerie and Polaroid promise to avoid AI in their campaigns, capitalizing on consumer demand for authentic, human-made content