Apple Acquires Israeli AI Startup Q.ai in Undisclosed Deal to Boost Audio Technology
Summary
Apple acquires Israeli AI startup Q.ai in an undisclosed deal to strengthen its audio technology capabilities, marking the second acquisition from CEO Aviad Maizels who previously sold PrimeSense to Apple for Face ID development, as the tech giant intensifies its AI strategy amid growing competitive pressure from rivals.
Key Points
- Apple acquires Israeli AI startup Q.ai that focuses on audio technology, with no purchase price disclosed
- Q.ai CEO Aviad Maizels previously sold PrimeSense to Apple in 2013, which became part of Face ID technology
- The acquisition supports Apple's AI strategy as the company faces pressure to compete with rivals investing heavily in AI models and infrastructure