AI Platforms Drive 1.13 Billion Website Visits as Referral Traffic Explodes 357% Year-Over-Year
Summary
AI platforms drive explosive 357% growth in website referrals, generating 1.13 billion visits in June 2025, with ChatGPT dominating traffic and news sites experiencing a staggering 770% surge despite Google still commanding 191 billion search referrals.
Key Points
- AI platforms generate over 1.13 billion referral visits in June 2025, with AI referrals growing 357% year-over-year, though still dwarfed by Google's 191 billion search referrals
- Google leads AI referral traffic with 53.1 million visits, followed by YouTube (31.2M) and Wikipedia (10.8M), with ChatGPT accounting for over 80% of AI platform referrals
- News and media websites see explosive 770% growth in AI referrals, while ecommerce sites like Amazon (4.5M visits) and health sites like NIH (5.2M visits) dominate their respective categories