Anthropic Launches Super Bowl Ads Mocking ChatGPT as OpenAI Enters 'Code Red' Mode

Feb 04, 2026
Mashable
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Summary

Anthropic launches four Super Bowl ads mocking ChatGPT's new advertising features while OpenAI scrambles in 'code red' mode as their latest models underperform expectations amid intensifying AI competition from Google.

Key Points

  • Anthropic releases four Super Bowl LX ads mocking ChatGPT's decision to introduce advertisements into user conversations, including paid plans
  • The ads feature scenarios where AI assistants interrupt helpful responses with intrusive product pitches, ending with the tagline 'Ads are coming to AI. But not to Claude'
  • OpenAI reportedly operates in 'code red' mode as latest ChatGPT models fail to deliver expected performance improvements amid fierce competition from Google

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