Anthropic Spends Millions on Super Bowl Ads Attacking OpenAI's ChatGPT Advertising Plans

Feb 08, 2026
The Japan Times
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Summary

Anthropic launches millions-dollar Super Bowl attack ads against OpenAI's ChatGPT advertising plans, promoting its own ad-free Claude chatbot while OpenAI CEO Sam Altman fires back calling the campaign 'deceptive' in an escalating public rivalry between the two AI giants competing for market dominance.

Key Points

  • Anthropic spends millions on Super Bowl ads criticizing OpenAI's plan to introduce advertisements to its ChatGPT chatbot, with a 30-second commercial promoting its own ad-free Claude chatbot
  • OpenAI CEO Sam Altman calls Anthropic's ad campaign 'deceptive' and defends the company's approach, while OpenAI plans to use Super Bowl advertising to promote its Codex software coding product
  • The public dispute represents the most visible rivalry between the two unprofitable AI companies as they compete for market share and prepare for potential public offerings this year

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