OpenAI Drops 'io' Branding for AI Hardware Devices in Trademark Dispute

Feb 10, 2026
WIRED
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Summary

OpenAI abandons 'io' branding for its upcoming AI hardware devices amid trademark dispute, with the affected product not expected to ship until 2027 according to Monday court filings.

Key Points

  • OpenAI abandons the 'io' branding for its upcoming AI hardware devices according to a Monday court filing in a trademark lawsuit
  • The AI hardware device that was set to use the 'io' name is not expected to ship until 2027
  • The decision comes as part of ongoing trademark legal proceedings affecting OpenAI's product naming strategy

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