OpenAI Introduces Ads to ChatGPT Free Users Amid $14 Billion Loss Projections
Summary
OpenAI begins displaying targeted ads to ChatGPT free users across the US as the company scrambles to offset massive projected losses of $14 billion by 2026, launching just one day after rival Anthropic's Super Bowl commercial slammed the advertising approach.
Key Points
- OpenAI launches ads in ChatGPT for Free and Go tier users in the US, one day after Anthropic's Super Bowl ad criticized the move
- The company states ads are necessary to fund infrastructure and maintain free options while facing projected $14 billion losses in 2026
- Ads are matched to conversation topics and chat history but exclude users under 18 and sensitive topics like health and politics