Reddit's AI Search Feature Explodes to 15 Million Weekly Users as Platform Plans Major Personalization Overhaul
Summary
Reddit's AI-powered search feature explodes from 1 million to 15 million weekly users in 2025, with CEO Steve Huffman positioning it as a major revenue opportunity while announcing plans to eliminate the distinction between logged-in and logged-out users by Q3 2026 through AI personalization.
Key Points
- Reddit reports its AI-powered search feature Reddit Answers grows from 1 million to 15 million weekly active users in 2025, while traditional search reaches 80 million users with 30% growth
- CEO Steve Huffman positions AI search as Reddit's next major revenue opportunity, stating the company excels at queries requiring multiple perspectives and plans to merge traditional and AI search capabilities
- Reddit announces it will eliminate the distinction between logged-in and logged-out users starting Q3 2026, using AI and machine learning to personalize the site for all visitors