Amazon Launches Alexa+ with Generative AI Nationwide, Free for Prime Members
Summary
Amazon rolls out Alexa+ nationwide with advanced generative AI capabilities that enable natural conversations and complex task completion, offering free access to Prime members while charging non-Prime users $19.99 monthly after beta testing showed users engaged 2-3 times more than with original Alexa.
Key Points
- Amazon launches Alexa+ nationwide in the US, offering free unlimited access to Prime members while non-Prime users can access it for $19.99/month or with limited free usage on web and mobile
- Alexa+ uses generative AI to enable natural conversations, complex task completion through integrations with services like Uber and OpenTable, and performs advanced functions beyond basic smart home controls
- During beta testing, users showed strong engagement with 2-3x more conversations than original Alexa, 25% increase in music streaming, and only low single-digit percentages choosing to revert to the old version