OpenAI Loses Trademark Battle Over 'io' Name, Delays AI Hardware Device Launch to 2027

Feb 11, 2026
The Deep View
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Summary

OpenAI loses trademark battle over 'io' name to startup iyO and delays its palm-sized screenless AI hardware device launch until February 2027, despite acquiring Jony Ive's company for $6.5 billion, while Apple's potential market entry could boost consumer demand for the category.

Key Points

  • OpenAI cannot use the name 'io' for its hardware devices due to a trademark lawsuit from AI audio startup iyO, despite acquiring Jony Ive's company for $6.5 billion
  • OpenAI's AI hardware device launches in February 2027, later than originally planned, and is described as a palm-sized screenless device that responds to audio and visual environmental cues
  • Apple's potential entry into the AI hardware market could benefit OpenAI by popularizing the category and creating higher consumer demand when OpenAI eventually launches its product

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